Why We Started ROI
ROI was founded on a simple belief: effective advertising shouldn’t be reserved for big brands with big budgets. We saw an opportunity to give small and growing businesses access to powerful marketing tools solutions that rival those used by major companies, but at a price point that makes sense.
At the same time, we recognized the untapped potential within the gig economy. By creating a platform that allows drivers to earn additional income through their everyday activity, we’re helping unlock new economic opportunities in a meaningful, scalable way.
Combining proven marketing expertise with deep technical innovation, we’re building a solution focused on delivering smarter, more accessible transit advertising; designed to perform and created to earn your trust.
Rachael Riley
Managing Director/Founder
Rachael Riley is a builder of high-impact advertising solutions, with a career shaped by helping global brands like Burger King, Zumba Fitness, and leading cruise lines drive measurable growth. Her work has consistently lived at the intersection of strategy, creativity, and emerging technology, naturally leading her to develop a tech company that reimagines how brands connect with audiences in motion. At Royal Caribbean, she scaled Casino Royale into the second-highest revenue-generating division, growing the department from 3 to 40+ and delivering campaigns with up to 157% ROI. At Zumba Fitness, she led a team to build the Zumbini brand from the ground up; developing its company name, logo, storybook characters, musical instruments, website, and instructor marketing to drive adoption. A published co-author and patent holder, Rachael brings vision, execution, and innovation to building scalable, marketing solutions.
Stacey Sorawat
Technical Director/Co-Founder
Stacey Sorawat is an Electrical Engineer with deep expertise in advanced materials, high-frequency systems, and product development, bringing a highly technical foundation to building scalable, real-world solutions. His career spans work with established, global organizations where precision, reliability, and performance are critical. At MK Magnetics, Stacey designed custom magnetic solutions and partnered with clients to translate complex requirements into manufacturable products. At Eversource Energy, he played a key role in maintaining power grid reliability, overseeing system operations and technical documentation across multiple states. He also served as a U.S. Patent Examiner, evaluating complex innovations and strengthening his ability to assess, protect, and advance new technologies.